Why Make?
- Visual workflowsSee every step, branch and filter
- Great valueFar more tasks per dollar than Zapier
- AI AgentsAgents that act across your apps
- MaiaDescribe an automation and Make builds it
- 3,000+ integrationsPlus any API through HTTP
- Error handlingRetries and fallbacks built in
Overview
Make started in Prague as Integromat and was acquired by Celonis in 2020, renaming to Make in 2022. You build scenarios on a canvas, connecting apps with routers, filters and iterators.
In 2026 Make launched AI Agents for all plans and Maia, a conversational assistant that builds and debugs scenarios from plain language.
Pricing
Make starts with a free option at $0. The first paid tier, Core, costs $9/mo yearly.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1,000 credits, 2 active scenarios, 15-minute interval |
| Core | $9/mo yearly | 10K credits, unlimited scenarios, 1-minute interval |
| Pro | $16/mo yearly | Priority runs, custom variables, log search |
| Teams | $29/mo yearly | Team roles and shared templates |
| Enterprise | Custom | Advanced security and support |
Try Make for yourself
Free plan, Core from $9/month.
Key features
- Scenario builder: Routers, filters and iterators do not use credits.
- AI Agents: Reason and act across connected apps.
- Maia: Build and fix scenarios by chatting.
- Make Grid: A map of all your automations.
- MCP server: Expose scenarios to AI tools.
- Bring your own AI key: Use your own model provider.
What you can build
Make runs in the cloud. It builds automations and agent workflows rather than user-facing apps. Scenarios export as JSON blueprints.
Pros and cons
What we like
- Much cheaper per task than Zapier
- Powerful visual logic
- Strong new AI layer
- Unlimited scenarios on paid plans
What to watch
- Credit use for AI and code can be hard to predict
- Steeper learning curve than Zapier
- Very limited free plan
- Extra credits cost 25% more
Who it is for
Pick Make to automate work across your tools, from lead routing to AI-powered content pipelines, especially if Zapier has become expensive.
Ready to start with Make?
Make connects over 3,000 apps with visual, multi-step workflows and AI agents.
Alternatives to Make
FAQ
Is Make free?
Yes, with 1,000 credits a month and 2 active scenarios.
What is a Make credit?
A unit of work. Most module runs use one credit; AI and code use more.
Make or Zapier?
Make is cheaper and more flexible; Zapier is easier for simple two-step automations.
Can Make use AI?
Yes, through AI Agents, Maia and connections to AI providers.
Disclosure: we may earn a commission if you sign up through links on this page, at no extra cost to you. Scores follow our published method and are not for sale. Prices and features change often; check the vendor's site before you buy.